CEO Comment

CEO Comment

Major Steps toward the Future

During the past 15 years, MindArk has grown from a project aimed at creating a 3-dimensional environment for Internet users into an industry leader in online gaming and virtual worlds. MindArk’s focus is on creating dynamic technology for the future. For our partners, that means that we provide them with a platform and technology that will allow them to realize an amazing potential for exposure and growth. For our users, it means that they can participate in groundbreaking Internet functions safely and securely. MindArk’s accomplishments have definitely shown that our business model is a formula for success.

One of the most strategic innovations in MindArk’s history, Mind Bank AB, has been approved for banking activities by the Swedish Financial Supervisory Authority. Mind Bank AB is a unique institution that will integrate MindArk’s virtual universe, Entropia Universe, with the real world by functioning as a central bank for all the virtual worlds within the Entropia Universe, while providing traditional banking services in the real world.

The launch of the 10.0 version of Entropia Universe on August 18 of this year was the culmination of 2 years’ development. The upgrade to the top of the line CryEngine 2 graphics engine will provide our users with even more outstanding 3D graphics and tools for secure interactive entertainment, social interaction and much more. Further, the upgrade expands the scope and utility of the Entropia Platform for our Platform Partners and users with improved tracking and security of micro transactions.

Our partners are a fundamental part of our entrepreneurial model; we have signed partnership agreements with several companies world-wide that will be launching planets of their own design in the Entropia Universe during the coming months. In addition, we are in negotiations with a number of other prospective partners at this time. Each new strategic alliance provides a new set of potential users for the entire Entropia Universe and expands the scope and diversity of Entropia Universe for its users as well.

Each step in the process of expanding the Entropia Universe builds on MindArk’s commitment to innovations and technology that create global growth for MindArk and our partners. As we move forward into the coming months and years, we will maintain our focus on innovation and expansion so that we are able to continue to cultivate partnerships with exciting new companies, offer a secure entertainment platform and grow with our Partners around the globe. The future is our greatest asset; our investments in continued development of the Entropia Universe are an investment in that future.



Gothenburg, October 2009

Jan Welter Timkrans

CEO and majority shareholder in Mindark PE AB (publ)