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<rss version="2.0"><channel><title>MindArk News</title><link>http://mindark.com</link><description>Latest news from MindArk AB...</description><item><title>Virtual World Developer MindArk to Use Latest HP Server Technology for CryENGINE®2 Upgrade </title><link>http://mindark.com/news-1/archive/virtual-world-developer-m-2/index.xml</link><description>

  

  MindArk PE AB, Swedish developers of the Entropia Universe, announced it will use the latest HP BladeSystem c-Class servers in its data centre to accommodate the upcoming transition of Entropia Universe to the CryENGINE®2 graphics engine. The deal was struck between EUSO AB, MindArk’s wholly owned subsidiary that manages operations and customer support for the virtual universe, and Benzler, HP  Pr eferred Partner of the Year and Service Partner of the Year in Sweden for 2008.
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             MindArk PE AB, developers of the virtual world’s platform Entropia Platform, today announced the expansion of its data center with Interxion. The company hosts the virtual Entropia Universe – an expanding universe of interoperable 3D virtual worlds. The virtual universe is set for upcoming growth with the launch of several new planets from independent developers using the CryENGINE®2 graphics motor.
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 The Swedish Financial Supervisory Authority (Finansinspektionen) has granted a license to conduct banking activities to virtual universe developer MindArk PE AB’s wholly owned subsidiary Mind Bank AB. The unique step of integrating MindArk’s virtual universe Entropia Universe with the real world will allow Mind Bank AB to function as a central bank for all virtual worlds within the Entropia Universe.
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  Machinima music video competition | MindArk PE AB have licensed the Mega Hit "Let it Rock" by Kevin Rudolf featuring Lil Wayne to herald the next generation virtual world experience as Entropia Universe crosses over to the CryENGINE®2's cinematic graphics engine in 2009. 
Knowing the creative geniuses of the Entropia community, MindArk PE AB have decided to host a video competition: a prize of A Unique Land Area plus A Full Set of Unlimited Supremacy Armor will be awarded to the Entropia Universe participant that creates the best promo video for Entropia Universe, using all or part of Kevin Rudolf's hit song "Let It Rock". 
Submissions should be posted on Youtube before the competition closing date on Saturday Feb 14th 2009. The name of the entries should be "Entropia Let it Rock:" followed by your own title. 
The competition is open to everyone, with the exception of MindArk PE AB employees and employees of subsidiaries of MindArk PE AB. The best video will be picked by judges appointed by MindArk PE. The winners will be announced shortly after the closing date. Judges' decisions are final.

  

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  Gothenburg, Sweden - November 4, 2008 | MindArk will host different events inside Entropia Universe for Motörhead Fans and MMO gamers alike to win tickets to see Motörhead perform live in Gothenburg on December 10th 2008. Included in the invitations will be concert tickets, VIP entrance to the private after party, hotel accommodation, and signed copies of Motörhead’s latest album Motörizer. The events will be open to all level of avatars, from Noobs (new arrivals) to Ubers (veterans) who will have the chance to compete to win these fabulous prizes and invitations, with the opportunity to meet members of the band at the VIP after party organized by MindArk PE AB.
For Metal and Motörhead fans new to Entropia Universe, it is free to download the software and create your avatar and will require no purchase to participate in the Noob events. Visit www.EntropiaUniverse.com for the full details.
Currently under construction is Motörhead Stadium due for launch in 2009, where fans can see exclusive videos, battle demons and join rock icon Lemmy's Private Army.



  

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  SEE Virtual Worlds, Entropia Universe join forces to bring blockbuster movie properties to Virtual World | LOS ANGELES- October 6 2008 | SEE Virtual Worlds, LLC, a new division of SEE Touring Attractions Inc. - the awardwinning company behind many successful and innovative themed touring exhibitions, including Star Trek The Tour and Titanic Official Movie Tour - today announced a partnership with Mindark PE AB, the Swedish developer and creator of the Entropia Universe, to expand popular Hollywood properties into full, stand-alone virtual planets utilizing the Entropia Universe Virtual World Platform.


  “I believe that this is the first, fully realistic business capitalization of what has been up to now a fledgling but exciting new entertainment platform,” 
said Martin Biallas, CEO, SEE Virtual Worlds, LLC.

“Special Entertainment Events has been creating and presenting Hollywood’s best themed entertainment projects for the last decade. Our unique relationship with the entertainment industry has provided us rare access and insight into what’s required to bring high profile properties to the public. And, we know how to present those titles to their best advantage and protect them which is of great concern to our studio partners. There is no question as to the clear synergy that this venture embodies.” 


  
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    “We believe that this long-awaited enhancement to the industry will bring interactive entertainment to a new level. As a company, we’ve been careful to only make such a move when the right combination of proven partners were realized and it’s clear that there’s no better triumvirate then this. Together, Mindark, SEE Virtual Worlds and NeverDie Studios represent all of the elements needed to expand this marketplace.”

    David Simmonds, business development director, Mindark. 

  

  SEE Virtual Worlds will handle studio licensing of major Hollywood film and television properties and marketing for the themeworlds. | In the first merger of its kind, Mindark will provide SEE Virtual Worlds the Entropia Universe Virtual World Platform. SEE Virtual Worlds will launch Hollywood-inspired virtual worlds to coincide with Entropia’s debut of the state-of-the-art and award-winning Cryengine2 upgrade in early 2009. SEE Virtual Worlds will handle studio licensing of major Hollywood film and television properties and marketing for the themeworlds. 
NEVERDIE Studios, led by virtual world icon Jon “NEVERDIE” Jacobs, will design and develop the individual planets which will include input from the creative teams behind the original film or television property. Mindark will integrate the newly designed planets into the Entropia Universe. “Mindark has enjoyed great success in the emerging fields of virtual worlds,” said David Simmonds, business development director, Mindark.

“Movies give us the ability to watch our favorite stories, video games enable us to interact with our favorite stories and virtual worlds will enable us to play, work and grow inside our favorite stories,” said Jon “NeverDie” Jacobs, president, Never- Die Studios. “Entropia Universe is the viable economic platform for this partnership given that virtual reality is a medium that has come of age.”

The Entire Press Release »


  

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  Motörhead Frontman Lemmy to Launch Own Private Army Inside Entropia Universe | Sep 09, 2008 | British Heavy Metal Legend Lemmy Set to Rock Entropia Universe With Unveiling of Rock Stadium and Castle
Mindark and rock icon Lemmy from Motörhead, today announced a partnership in which Lemmy and his band will team up with Mindark to create Motörhead Stadium and Lemmy's Castle within Entropia Universe. The Stadium and Castle are being built utilizing the award-winning CryENGINE®2 graphics engine. This will be the virtual universe's first major virtual rock arena and castle that will enable fans to hear exclusive music as well as battle Lemmy's Guardians in hopes of joining his private Virtual Army.
Motörhead Armor &amp; Private Chat Channel
Lemmy's Castle will be defended by Guardians, some of whom when defeated, will drop rare and valuable Motörhead Armor Parts. Fans must collect a full set of Motörhead Armor in order to gain entrance to the inner sanctum of Lemmy's Castle and be eligible to join Lemmy's private Army. 
Army privileges will include: the ability to chat with Lemmy online in the army's private chat channel, and the opportunity to compete in special quests and events to win both real and virtual Motörhead merchandise. Among the cool prizes will be an exclusive trip to Los Angeles for drinks with Lemmy at the famous Rainbow Bar and Grill on Sunset Blvd. 

  
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    "The Motörhead Stadium and Lemmy's Castle will add great diversity to Entropia Universe when we launch the upgraded version of Entropia Universe using CryENGINE®2"  
    David Simmonds, 
Business Development Director at Mindark
  

  Mindark will launch Motörhead Stadium and Lemmy's Castle in conjunction with the launch of the upcoming CryENGINE®2 powered Entropia Universe. 
Fans will be able to view exclusive Metal and Rock concerts, pre-recorded or broadcast live from around the world. In addition to the live music, fans will be able to create their own social networks and fan clubs, battle Monsters to earn real cash, and even manufacture and sell collectable Virtual Rock merchandise. 
Motörhead is currently touring the world promoting their new album "Motörizer." Fans eager to visit the stadium and castle can go to www.JoinLemmysArmy.com or www.MotorheadStadium.com to pre-register and claim some Limited Edition Virtual Motörhead gear. 
View the whole Press Release » 

  

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  First Screenshots From the Next-Gen CryENGINE2 Powered Entropia Universe Platform Revealed | Sept 03, 2008 | The first visuals from the upgraded version of Entropia Universe using the CryENGINE®2 motor were revealed today.  The state-of-the-art graphics in combination with the business proven Real Cash Economy offers a complete solution to all parties interested in virtual reality. 

The free-of-charge Entropia platform supports a functioning 3D online presence in a virtual universe integrated with a secure and unique Real Cash Economy business model. This allows platform partners to easily gain access to the next evolution of the Internet.


  
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    "The new CryENGINE®2 powered Entropia will increase the possibilities for personal expression on the internet. The level of detail and realism will facilitate an immersive experience second to none, providing a high-quality option for companies wishing to utilize the 3D internet"

    Magnus Eriksson, COO at Mindark. 
  

  Mindark is pleased to have reached this stage in the substantial product development we've undertaken. The organization has matured and will continue to grow during this process. CryENGINE®2's real time editing, bump mapping, dynamic lighting, cinematic effects, integrated physics system, shaders, shadows and dynamic music system are just a fraction of all the utilities a developer using the Entropia Universe Platform gets their hands on.

The screenshots will also be part of a larger exhibition taking place on September 5 in Entropia's New Oxford art galleries, which were designed by renowned Swedish artist Ernst Billgren in 2006. 

Views Screenshots »


  

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  Entropia Universe Partners with Nvidia to Provide Enhanced Visuals for Game Play | August 19, 2008 | Entropia Universe will be part of NVIDIA’s “The Way It’s Meant to Be Played” program. This ensures consumers of the highest quality gaming experience when running NVIDIA® GeForce® graphics hardware inside their PC.
As a result of joining the “The Way It’s Meant to Be Played” program, NVIDIA will work closely with
Mindark to enhance the visual effects within the game. By taking advantage of the latest technologies offered by GeForce GPUs, and the implementation of the Crytek® engine to the Entropia Universe platform set to launch later this summer, gamers will experience an immersive, exciting online experience.

  
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    “We are thrilled to be working with NVIDIA and look forward to a prosperous future together. The expertise that the NVIDIA team has to offer is so valuable to us as we strive to continually provide the best gaming experience for our players.”
    David Simmonds, Business Development Director of Mindark.
  

  In addition, NVIDIA is offering Mindark thirty GeForce 9800 GT GPU‐based graphic cards, which will be put into select Entropia Universe loots for players to scavenge during their online exploits.
About NVIDIA
NVIDIA is the world leader in visual computing technologies and the inventor of the GPU, a highperformance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce graphics products, the professional design and visualization market with its Quadro® graphics products, and the high‐performance computing market with its Tesla™ computing solutions products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.

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  Entropia Universe is First Virtual World Ever to Contribute to Emmy Award  | Interactive Emmy® Award recognizes convergence of television drama and virtual world Entropia Universe |  
Gothenburg, Sweden and Cannes, France, April 14, 2008.   Last week in Cannes, France, the International Academy of Television Arts &amp; Sciences announced the winners of the International Interactive Emmy® Awards, recognizing the drama "The Truth About Marika," produced by Swedish Television and The Company P, for the best Interactive TV Service. The program successfully integrated television and the Internet, yielding an exemplary crossover experience for viewers that showcases the potential of future projects between the two mediums. 
As part of "The Truth About Marika," viewers could participate in the show by helping to solve the mystery of a missing person. Clues were planted in the virtual realm of Entropia Universe, where viewers could collect the separate clues to solve a larger puzzle, leading them one step closer to solving the overarching mystery. Viewers could also interact with the avatars of the main characters of the show inside Entropia. 


  This partnership was a breakthrough for television and the Internet in terms of creating real value for the viewers, and engaging them in multiple platforms through one program. Christian Bjorkman, Director of Special Projects for Mindark, explains, "Television and broadcasting companies all over the world are currently discussing new revenue models, how to capture viewers' attention and how to create enhanced value and stickiness to their shows, not just during airtime, but before and after as well. The collaboration with Swedish Television and The Company P was extremely successful, especially as a preliminary project, and Mindark is excited to form relationships with other forward-thinking media partners to push the limits of entertainment to the next level." 
"We are beyond thrilled to be part of this Emmy Award and are extremely thankful to Swedish Television and The Company P for allowing us to be part of this momentous partnership," says Mindark Chief Information Officer Marco Behrmann. "We look forward to more integration of entertainment outlets as technology and viewer demand calls for it." 
For more information on "The Truth About Marika" and how Entropia Universe was integrated into the viewer experience, see http://www.thecompanyp.com/portfolio/the-truth-about-marika/. 
ABOUT ENTROPIA UNIVERSE
Entropia Universe was launched in January 2003 and has grown to over 700,000 registered accounts from over 200 countries. Its business model is entirely unique as the client software is free to download from the internet and there are no monthly subscription fees. As the only virtual universe with a real cash economy whose currency, the PED, has a fixed exchange rate of 10:1 with the US Dollar, Entropia Universe provides a means for new players to immediately start exploring and earning real cash without having to deposit money. A key feature is that the funds acquired in Entropia Universe can easily be withdrawn into real-life cash. 
Entropia Universe is a registered trademark of Mindark PE AB. Mindark supports and monitors the services and maintenance of the Entropia Universe platform. The real cash economy business model has been very successful and Mindark PE AB has been profitable since 2004. The 2007 turnover of Entropia Universe was over 400,000,000 US Dollars. 
For more information, please visit www.entropiauniverse.com. For more information about Entropia's developer, Mindark PE AB, please visit www.mindark.com

  

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